If you've decided to use an automated data broker removal service, three names dominate the market: Incogni (launched 2021 by Surfshark), DeleteMe (launched 2010 by Abine), and EraseIQ (launched 2026). This article compares all three on the metrics that actually matter.
Full disclosure: we run EraseIQ. We've tried to write this comparison as fairly as possible because dishonest comparisons get destroyed in the comments, and our reputation depends on being trustworthy on questions like this. Where Incogni or DeleteMe is better for a specific use case, we say so.
Choose Incogni if: You want the most automation and the lowest annual price. You don't need human support and you trust the largely-automated removal process.
Choose DeleteMe if: You want the largest absolute coverage (750+ sites) and don't mind paying more for slower, more thorough manual removal. Their 10+ years of experience is real.
Choose EraseIQ if: You're a small business owner, professional, or family with a specific privacy concern. You want monthly proof of removals (most others bury this) and you value transparent reporting over feature breadth.
All three remove the major data brokers that matter most. The differences are at the edges.
Pricing (1 person, annual):
• Incogni Standard: $77.88/year (often discounted to $48 in promotions)
• DeleteMe Individual: $129/year
• EraseIQ Pro: $99/year
Number of broker sites covered:
• Incogni: 420+ (verified by Deloitte audit)
• DeleteMe: 750+ sites, but only a fraction are fully automated
• EraseIQ: 420+ sites
Removal method:
• Incogni: Fully automated
• DeleteMe: Hybrid — high-profile sites are handled manually by their staff; many smaller sites are automated
• EraseIQ: Fully automated for Basic/Pro, human review for Shield tier
Re-scan frequency:
• Incogni: Continuous
• DeleteMe: Every 3 months
• EraseIQ: Monthly (Pro), Quarterly (Basic), 24-hour (Shield)
Proof of removal:
• Incogni: Status dashboard, no before/after screenshots
• DeleteMe: Detailed quarterly report PDFs
• EraseIQ: Monthly digest emails plus on-demand before/after screenshots
Family/team plans:
• Incogni: Up to 4 people at $99.99/year total (excellent value)
• DeleteMe: 2-person plan at $229, 4-person at $329
• EraseIQ: $39 per additional person on any plan
Customer support:
• Incogni: Email only
• DeleteMe: Phone and email, generally responsive
• EraseIQ: Email (Basic/Pro), priority email + phone (Shield)
Incogni's strength is value. If you want the most data broker removals per dollar, Incogni wins. The Deloitte audit gives them credibility competitors don't have. Their family plan at $99.99/year for 4 people is unbeatable.
DeleteMe's strength is depth. They've been doing this for over a decade. They have relationships with data brokers that automated services don't. If a site requires phone verification or a notarized request, DeleteMe's staff will handle it; an automated service often can't. They're also better for high-profile individuals (executives, public figures) where reputation management matters more than cost.
EraseIQ's strength is transparency. We were built specifically to address the criticism that competitors are opaque about what they actually remove. Monthly digest emails show exactly what was removed, what was newly found, and what's pending. We also have the strongest survivor-of-violence partnerships in the category — free Shield access for verified DV survivors through participating organizations.
Incogni: Limited customer service. If something goes wrong, you'll be working through email queues. Their automated approach also fails at smaller, harder-to-reach broker sites — but those represent a small fraction of total exposure.
DeleteMe: Expensive. At $129/year, they're significantly more than the alternatives. Their '750+ sites' claim has been criticized for including dormant or low-traffic sites that no automated service bothers with — sites that may not have your data in the first place.
EraseIQ: We're new. We launched in 2026, so we don't have a decade of customer reviews. Our 420+ site coverage is solid but doesn't match DeleteMe's headline number (even if much of that number is fluff).
For most people, the difference between these services is small. All three will significantly reduce your data broker exposure. The decision really comes down to:
- If price matters most: Incogni
- If thoroughness matters most: DeleteMe
- If transparency and small-business / family/safety use cases matter most: EraseIQ
Don't choose based on marketing copy or affiliate-driven review sites. Try the free scan from any service to see what they actually find for you, then compare.
TRY ERASEIQ'S FREE SCAN
60 seconds, no credit card. We'll show you exactly what data brokers have on you across 420+ sites — same scan we'd run as a paying customer. erase-iq.com